Hi, 

I am Serdar,

a product design leader

who enjoys working in

complex problem spaces.

Hi, 

I am Serdar,

a product design leader who enjoys working in complex problem spaces.

Hi, 

I am Serdar,

a product design leader

who enjoys working in

complex problem spaces.

Hi, 

I am Serdar,

a product design leader

who enjoys working in

reaaalllly complex problem spaces.

WORK EXPERIENCE

WORK EXPERIENCE

WORK EXPERIENCE

Lead UX Designer, DoiT

2024 - NOW

Currently leading the product UX design team for DoiT Cloud Intelligence, as well as working as an individual contributor.


👨‍🔬Built a comprehenesive research wiki, introducing a scalable user research system with guidance on process, running calls and discussion guides.

💰 Worked on end-to-end, complex features on our analytics features that helps users solve their cost allocation problems.

✨ Evangelized the use of AI and built projects and prototypes using v0 & lovable.



Lead Product Designer, Coveo

2018 - 2024

Currently leading the product design team for Commerce, with a focus on alignment with business strategy and collaboration as well as participating as a Staff Product Designer.

In the Commerce design team, we are responsible for end-to-end ownership of discovery and design execution of our Commerce Hub product as well its design system fundamentals.


Here are some projects I've worked on at Coveo:


Lens

Delivering weekly actionable insights to Digital Merchandisers.

-> View case study

Qubit CX

Qubit's product focused on experimentation and optimisation.

-> View case study


Design Playbook
A playbook documenting what democratising our design and research techniques look like.

-> View Figma community file

Senior Product Designer, Amadeus

2017 - 2018

Led design for E-Power product while collaborating closely with product managers and engineers to build the future of white-label travel solutions.
-> View case study

Lead Product Designer, Lemonat Studio

2015 - 2017

Led design for fizy music app for mobile, tablet, tvOS & web from 0 to 1.

-> View case study

Senior UX/UI Designer, 2025 Arena

2014 - 2015

Led design for all digital products for B2B and B2C clients by working closely with PMs and engineers.

Digital Art Director, Wunderman Thompson

2012 - 2014

Worked on digital campaigns and projects for clients such as; BNP Paribas, Nokia, Shell, Bayer, Kraft Foods.

Digital Art Director, UPLOAD DMA

2012

Where my journey started.