Hi, 

I am Serdar,

a product design leader

who enjoys working in

complex problem spaces.

Hi, 

I am Serdar,

a product design leader who enjoys working in complex problem spaces.

Hi, 

I am Serdar,

a product design leader

who enjoys working in

complex problem spaces.

Hi, 

I am Serdar,

a product design leader

who enjoys working in

complex problem spaces.

WORK EXPERIENCE

WORK EXPERIENCE

WORK EXPERIENCE

Lead UX Designer, DoiT

2024 - NOW

Currently leading the product UX design team for DoiT Cloud Intelligence, a product that is defining what great looks like for Cloud FinOps.


As the UX Design team, we own the discovery here, and pride ourselves in our collaborative way of working.

Lead Product Designer, Coveo

2018 - 2024

Currently leading the product design team for Commerce, with a focus on alignment with business strategy and collaboration as well as participating as a Staff Product designer.

In the Commerce design team, we are responsible for end-to-end ownership of discovery and design execution of our Commerce Hub product as well its design system fundamentals.


Here are some projects I've worked on at Coveo:


Lens

Delivering weekly actionable insights to Digital Merchandisers.

-> View case study

Qubit CX

Qubit's product focused on experimentation and optimisation.

-> View case study


Design Playbook
A playbook documenting what democratising our design and research techniques look like.

-> View Figma community file

Senior Product Designer, Amadeus

2017 - 2018

Led design for E-Power product while collaborating closely with product managers and engineers to build the future of white-label travel solutions.
-> View case study

Lead Product Designer, Lemonat Studio

2015 - 2017

Led design for fizy music app for mobile, tablet, tvOS & web from 0 to 1.

-> View case study

Senior UX/UI Designer, 2025 Arena

2014 - 2015

Led design for all digital products for B2B and B2C clients by working closely with PMs and engineers.

Digital Art Director, Wunderman Thompson

2012 - 2014

Worked on digital campaigns and projects for clients such as; BNP Paribas, Nokia, Shell, Bayer, Kraft Foods.

Digital Art Director, UPLOAD DMA

2012

Where my journey started.

WORK EXPERIENCE

Lead UX Designer, DoiT

2024 - NOW

Currently leading the product UX design team for DoiT Cloud Intelligence, a product that is defining what great looks like for Cloud FinOps.


As the UX Design team, we own the discovery here, and pride ourselves in our collaborative way of working.

Lead Product Designer, Coveo

2018 - 2024

Currently leading the product design team for Commerce, with a focus on alignment with business strategy and collaboration as well as participating as a Staff Product designer.

In the Commerce design team, we are responsible for end-to-end ownership of discovery and design execution of our Commerce Hub product as well its design system fundamentals.


Here are some projects I've worked on at Coveo:


Lens

Delivering weekly actionable insights to Digital Merchandisers.

-> View case study

Qubit CX

Qubit's product focused on experimentation and optimisation.

-> View case study


Design Playbook
A playbook documenting what democratising our design and research techniques look like.

-> View Figma community file

Senior Product Designer, Amadeus

2017 - 2018

Led design for E-Power product while collaborating closely with product managers and engineers to build the future of white-label travel solutions.
-> View case study

Lead Product Designer, Lemonat Studio

2015 - 2017

Led design for fizy music app for mobile, tablet, tvOS & web from 0 to 1.

-> View case study

Senior UX/UI Designer, 2025 Arena

2014 - 2015

Led design for all digital products for B2B and B2C clients by working closely with PMs and engineers.

Digital Art Director, Wunderman Thompson

2012 - 2014

Worked on digital campaigns and projects for clients such as; BNP Paribas, Nokia, Shell, Bayer, Kraft Foods.

Digital Art Director, UPLOAD DMA

2012

Where my journey started.