WHO ALSO HAPPENS TO
Lead UX Designer, DoiT
2024
Led the UX design team for DoiT Cloud Intelligence, as well as working as an individual contributor.
👨🔬Built a comprehensive research wiki, introducing a scalable user research system with guidance on process, running calls and discussion guides.
💰 Worked on end-to-end, complex features on our analytics features that helps users solve their cost allocation problems.
✨ Evangelized the use of AI and built projects and prototypes using v0 & lovable.
Lead/Staff Product Designer, Coveo
2018 - 2024
Led and managed the product design team for Commerce, with a focus on alignment with business strategy and collaboration as well as participating as a Staff Product Designer.
In the Commerce design team, we are responsible for end-to-end ownership of discovery and design execution of our Commerce Hub product as well its design system fundamentals.
Here are some projects I've worked on at Coveo:
Lens
Delivering weekly actionable insights to Digital Merchandisers.
-> View case study
Qubit CX
Qubit's product focused on experimentation and optimisation.
Design Playbook
A playbook documenting what democratising our design and research techniques look like.
Senior Product Designer, Amadeus
2017 - 2018
Led design for E-Power product while collaborating closely with product managers and engineers to build the future of white-label travel solutions.
-> View case study
Senior UX/UI Designer, 2025 Arena
2014 - 2015
Led design for all digital products for B2B and B2C clients by working closely with PMs and engineers.
Digital Art Director, Wunderman Thompson
2012 - 2014
Worked on digital campaigns and projects for clients such as; BNP Paribas, Nokia, Shell, Bayer, Kraft Foods.
Digital Art Director, UPLOAD DMA
2012
Where my journey started.