Hi,
I am Serdar,
a product design leader who enjoys working in complex problem spaces.
WORK EXPERIENCE
WORK EXPERIENCE
WORK EXPERIENCE
Lead UX Designer, DoiT
2024 - NOW
Currently leading the product UX design team for DoiT Cloud Intelligence, a product that is defining what great looks like for Cloud FinOps.
As the UX Design team, we own the discovery here, and pride ourselves in our collaborative way of working.
Lead Product Designer, Coveo
2018 - 2024
Currently leading the product design team for Commerce, with a focus on alignment with business strategy and collaboration as well as participating as a Staff Product designer.
In the Commerce design team, we are responsible for end-to-end ownership of discovery and design execution of our Commerce Hub product as well its design system fundamentals.
Here are some projects I've worked on at Coveo:
Lens
Delivering weekly actionable insights to Digital Merchandisers.
-> View case study
Qubit CX
Qubit's product focused on experimentation and optimisation.
Design Playbook
A playbook documenting what democratising our design and research techniques look like.
Senior Product Designer, Amadeus
2017 - 2018
Led design for E-Power product while collaborating closely with product managers and engineers to build the future of white-label travel solutions.
-> View case study
Senior UX/UI Designer, 2025 Arena
2014 - 2015
Led design for all digital products for B2B and B2C clients by working closely with PMs and engineers.
Digital Art Director, Wunderman Thompson
2012 - 2014
Worked on digital campaigns and projects for clients such as; BNP Paribas, Nokia, Shell, Bayer, Kraft Foods.
Digital Art Director, UPLOAD DMA
2012
Where my journey started.
WORK EXPERIENCE
Lead UX Designer, DoiT
2024 - NOW
Currently leading the product UX design team for DoiT Cloud Intelligence, a product that is defining what great looks like for Cloud FinOps.
As the UX Design team, we own the discovery here, and pride ourselves in our collaborative way of working.
Lead Product Designer, Coveo
2018 - 2024
Currently leading the product design team for Commerce, with a focus on alignment with business strategy and collaboration as well as participating as a Staff Product designer.
In the Commerce design team, we are responsible for end-to-end ownership of discovery and design execution of our Commerce Hub product as well its design system fundamentals.
Here are some projects I've worked on at Coveo:
Lens
Delivering weekly actionable insights to Digital Merchandisers.
-> View case study
Qubit CX
Qubit's product focused on experimentation and optimisation.
Design Playbook
A playbook documenting what democratising our design and research techniques look like.
Senior Product Designer, Amadeus
2017 - 2018
Led design for E-Power product while collaborating closely with product managers and engineers to build the future of white-label travel solutions.
-> View case study
Senior UX/UI Designer, 2025 Arena
2014 - 2015
Led design for all digital products for B2B and B2C clients by working closely with PMs and engineers.
Digital Art Director, Wunderman Thompson
2012 - 2014
Worked on digital campaigns and projects for clients such as; BNP Paribas, Nokia, Shell, Bayer, Kraft Foods.
Digital Art Director, UPLOAD DMA
2012
Where my journey started.