I am Serdar Şeşeoğulları,
a design leader

with over 14 years of experience.


I am Serdar Şeşeoğulları,
a design leader

with over 14 years of experience.



Product Design Lead, Coveo

2018 - Present

Currently leading and managing product design team for Commerce, with a focus on alignment with business strategy and collaboration as well as participating as a Staff Product designer.

In the Commerce design team, we are responsible for end-to-end ownership of discovery and design execution of our Commerce Hub product as well its design system fundamentals.

Here are a few projects I've worked on over the years:

Coveo Commerce Hub (ongoing)
The future of Coveo's commerce solutions for Search, Listings and recommendations.

Design Playbook
An attempt at documenting what democratising design and research techniques look like.

-> View Figma community file

Merchandising Hub
A game changer for merchandisers, what made Qubit a success.
-> View blog post

Qubit Lens

Delivering weekly actionable insights to Merchandisers.

-> View case study

Qubit CX

Qubit's product focused on experimentation and optimisation.

-> View case study

Senior Product Designer, Amadeus

2017 - 2018

Led design for E-Power product while collaborating closely with product managers and engineers to build the future of white-label travel solutions.
-> View case study

Senior UX/UI Designer, Sahibinden.com


Introduced and implemented design strategies and led design projects from 0 to 1.

Lead Product Designer, Lemonat Studio

2015 - 2017

Led design for fizy music app for mobile, tablet, tvOS & web from 0 to 1.

-> View case study

Senior UX/UI Designer, 2025 Arena

2014 - 2015

Led design for all digital products for B2B and B2C clients by working closely with PMs and engineers.

Digital Art Director, Wunderman Thompson

2012 - 2014

Worked on digital campaigns and projects for clients such as; BNP Paribas, Nokia, Shell, Bayer, Kraft Foods.

Digital Art Director, UPLOAD DMA


Where my journey started.